Today, we are honored to have industry icon, Stephen Schweickart, as our guest blogger. He is the founder and CEO of VScreen, the nation’s leading video services company within the Real Estate industry. Stephen, just today, announced the launch of his company’s new video marketing tool, MarketVideos, which gives agents the tools to keep their name in all the right places with their clients. – The KCM Crew

It seems with the release of new digital marketing tools, real estate professionals are finding more creative ways to interact and build relationships with their customers. Here are 5 reasons agents should be using videos.

1. Build relationships.   Video helps develop familiarity and approachability.  On a relational level, if someone can see what you look like, know how you interact, and get a sense of your personality it can put you in control of the first impression you have on them.  First impressions are the building blocks of any relationships.

2.  Stay top of mind.  If 70% of homebuyers forget the name of their real estate agent within 1 year of buying their home, it may be important to be remembered by the people you help.  Having relevant video content, like home improvement or maintenance tips, can help you stay top of mind with your clients even after they buy a home.

3.  Be easy to find.  When homebuyers are searching for properties the first place they go is the Internet.  Having searchable videos hosted on sites like YouTube will help your Google rankings.  Videos are 53 times more likely to generate a first page Google ranking. Once your video is ranked, consumers are then 41% more likely to click on a video within the search results over any other form of content.

4.  Grab and keep your prospects attention.  Video makes up for 50% of all internet activity.  Because of this, having a video on your website will keep visitors on your site up to six times longer…that’s 6X the opportunity to capture them as a lead.

5.  Be viewed as the local expert.  Delivering relevant videos to your current, past, and future clients is a great way to separate yourself from your competitors.  If the videos you have are truly helpful, they will increase repeat visits to your site, blog or social network.

Making It Simple

Now that you know why the use of videos is so important, the question remains “how”. You can either make a sizable investment in video equipment and training and hope for the best or see if there is an affordable, professional solution to the problem.

Through extensive research and testing, a video marketing tool has been discovered that easily and economically provides an answer. Market Videos are designed to provide real estate professionals with 5 high quality videos every month that educate prospective homebuyers of local market conditions, real estate tips, and home design.

Still Not Sure? Things You Should Know…

[Read full article...]

{ 0 comments }