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How to Grade Your Listing

by Steve Harney on October 13, 2009

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Why do so many listings NOT sell? I think it is time to grade our listings in several categories to determine if they are truly salable.
Here are the categories and possible grading criteria:

Access

A – lockbox
B – key
C – unlimited access without a formal appointment
D – unlimited access with a formal appointment
F – access limited to certain days or times

Condition

A – professionally staged
B – finish all work and stage house as agent suggests
C – paint and remove clutter
D – clean-up
F – leave as-is

Mortgage

A – owner financing
B – owner willing to consider several mortgage options (VA, FHA, etc.) and assists with points and closing costs
C – owner willing to consider several mortgage options (VA, FHA, etc.) and assists with points or closing costs
D – owner willing to consider several mortgage options (VA, FHA, etc.)
F – owner demands conventional deal with sizable down payment

Pricing

A – owner in Top 3 properties price wise (lowest to highest)
B – owner in Top 5 properties price wise
C – owner in Top 10 properties price wise
D – owner in Top 25 properties price wise
F – owner believes his property will sell for more than data shows

How do your listings ‘grade out’?

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Steve Harney

About The Author


Steve Harney is the leading expert in negotiation and leadership training for residential real estate professionals. His 20 year history of success began as a top performing Realtor before he built his own 500 agent firm. He travels the country sharing his inspirational message with real estate professionals. Steve was also announced as one of the 100 Most Influential Real Estate Leaders in the country, as well as, featured on FOX Business News. For more information on hiring Steve to come out and speak to your organization, click here.

  • http://www.perryandco.com Perry & Co. Real Estate Professionals

    Thanks Steve!
    This is a really well thought out real estate grading system. If it’s okay, I would like to share with all of our Denver agents here at Perry & Co?
    Also our management team is really looking forward to your LeadingRE broker’s conference call at the end of the month.
    —
    Jon Larrance
    (@perryandco)

  • http://www.KeepingCurrentMatters.com Steve Harney

    No problem!! Share it with all your agents. Talk to you later in the month.

  • Jay Spencer

    Steve,
    It is so simple…I plan to use this with all my clients (as third part validation). Thanks for your help.
    j

  • http://www.islandforeclosures.org Thomas McGiveron

    I’m going to link to this via my website.

    I tell ya – tough to keep up on the blogging at this point -

    I’ve got writers block!!!! lol seriously…

  • http://www.SuzanneDana.com Suzanne Dana

    This is such a great tool. Thank you for always “keeping us current” ;-)

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