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10 Steps to Being a Great Agent – #6

by Steve Harney on October 18, 2009

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Making a Commitment to Excellence

In any business there are many competent, skilled professionals. We meet them and interact with them everyday. But, every now and then, we experience exceptional customer service which leaves us almost in awe of the effort a person put forward. Our situation is handlled so well by a company representative that we are left with a feeling that we want to do further business with that particular company. That person had a special commitment to excellence. Doing what was expected was not good enough. They went above-and-beyond and created for us the ultimate customer experience.

To truly be considered a great agent, top producers realize good isn’t good enough. They commit to excellent service and an exceptional experience for their buyers and sellers. It is not about fancy logos or cute slogans. It is about making sure that anything that can be done to help, is done. That commitment separates them from the pack and enables them to be certain that their current customers will easily recommend them any chance they have.

Tomorrow we will look at Step #7 – Realizing it is the Mission, not the Money

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Tagged as: Skills

Steve Harney

About The Author


Steve Harney is the leading expert in negotiation and leadership training for residential real estate professionals. His 20 year history of success began as a top performing Realtor before he built his own 500 agent firm. He travels the country sharing his inspirational message with real estate professionals. Steve was also announced as one of the 100 Most Influential Real Estate Leaders in the country, as well as, featured on FOX Business News. For more information on hiring Steve to come out and speak to your organization, click here.

  • Basil Burwell

    Thanks Steve, I think the Top Producer remembers that to commit exceptional service, the follow up long after closing the sale can never be diminished. You have spent hours or even days getting the customer the right property by investing your time and energy, now it is time for the residual income generated by their referrals. Don’t let your great initial service become a memory in their mind that just gathers dust.

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  • Nancy Roettger

    Great comments from Steve and I agree totally. I see my agents work twice as hard as they used to. They provide excellent client care and then some drop the ball on post sale follow up which means they are continually digging for the new client when their past clients can cause the phone to ring in!

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