The KCM Blog

Monday, December 21, 2009

Bigger Ads Don’t Make Dumber Buyers

December 21, 2009

Being ‘in and around’ the real estate business for most of my adult life, I am still confused about the importance both sellers and real estate agents give to advertising.  Decades ago, advertising a home was important to attract a buyer because there was no other way for an individual real estate office to announce to [...]

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