Why does a buyer or seller look for a real estate professional in today’s new market reality? There’s plenty of information readily available for them to look at and analyze as they’re going through the process.
That’s just the point. Information being readily available causes confusion. That’s when people seek out professionals (whether it be a doctor, lawyer, or real estate professional) for an analysis of the information and their situation. Because of the wealth of information available, people are yearning for expert advice.
Don’t be afraid of those two words. Remember:
- An expert doesn’t mean you’re going to give perfect advice.
- An expert means you’re going to give excellent advice.