As a real estate professional, it’s important to understand, and remind yourself, that homeownership really is the American Dream and your job is to be the guardian and guide to make that dream a reality. This is especially important in a market where some people may be misinformed about the benefits and possibilities of buying a home.
The good news is 96% of homeowners see homeownership as a positive experience and 88% of renters aspire to own a home. This is true in the United States more than any other country. Owning a part of our country has always been the American Dream and as an agent you are instrumental in this dream. It’s your job to help guide people to their ultimate goal of homeownership.
The first thing you must realize is that homeownership is NOT about the money. In fact, if we look at Fannie Mae’s quarterly National Home Survey, as far back as we can go, the top four reasons for buying a home are the same. The top four reasons people buy a home are:
- It means having a good place to raise children and provide them with a good education
- To have a physical structure where their family feels safe
- It allows for more space for their family
- It gives them control over what they do with their living space including renovations and updates.
Homeownership means something more to people and their families than just financial considerations. It’s up to you to be ready to communicate ALL the advantages to homeownership, not just the financial ones.
In tomorrow’s post, we will address more advantages of homeownership.