Today, we are reposting a blog by our friend Matthew Ferrara. – The KCM Crew
Don’t make the same mistake about new technology Western Union once did.
Some readers might remember a “boxing match” we did a couple of years ago in Las Vegas. It was part educational, part entertainment, but underneath there was an important question: Are modern technologies like social media and texting valid tools for salespeople to grow their business? In the blue robes, I fought for modern technology; in the red robes was the defender of traditional tools, like the phone.