This is the fourth month we are posting a blog about the Hispanic community. It is a market with enormous potential mainly because there are few agents focusing on it. We have had agents asking what can they do to work with this community as they begin to think about their business plans for 2014. Here are 5 steps to take today:
1. Get to know the community!
In most cases, you are going to find a section of a town where the Hispanic community is predominant. Perhaps, you will see the stores like the bodega, the hair salon, etc. Go to these places and introduce yourself! You will see that many of them will allow you to put your business cards or a flyer with some information either about your service or properties that you have for sale.