If you are asked to imagine a Hispanic family, what comes to your mind? A low income family or do you think of Jennifer Lopez and her family. Who are the Latinos/Hispanics moving into your marketplace?
At the 2013 AHAA (Association of Hispanic Advertising Agencies) Conference, they released a study in partnership with Nielsen and Santiago Solutions: AMERICA’S NEW UPSCALE SEGMENT: LATINOS! This is a 2-part Study and later in the year we will cover the second part. AHAA is trying to educate marketers to not treat the vast Hispanic market as one size fits all with these series of studies. This also applies to our industry – real estate.