The KCM Blog

Skills

Who’s the Quarterback?

February 2, 2012
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Given that it’s Superbowl Week (Go Giants!), I thought we might go with a football theme today. I can’t tell you how many different people I hear proclaim that they are the quarterback of the real estate transaction – the agent, the loan officer, an attorney, accountant or financial planner. But for goodness sake, the [...]

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How Your Agent Markets Themselves Indicates How They Will Market Your Home

December 22, 2011

With the glut of available homes on the market, how your home is marketed is the biggest factor in determining how quickly it will sell (assuming the price is reasonably presented). A real estate agent’s marketing plan should be the most crucial determinant in deciding who to list your home with. But, how can you [...]

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The Evolving Role of Video in Real Estate

June 2, 2011

I have heard it said that by 2013, 90% of new content posted to the web will be in the form of video…90%!!! What that says to me is that video is what our clients, customers, and prospects want. They want it to educate themselves without reading. They want it to be stimulated more by [...]

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The 4 Stages Of Wealth Building As A Homeowner

March 24, 2011

One of the primary objectives of owning a home is to let the home appreciate over time and become a pillar of a family’s financial strength. But before we can discuss “wealth”, we need to identify the stages to get there. Stage 1 Having “Emergency Cash” is the first stage. It’s having $5-7,000 liquid for [...]

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Judging An Agent’s Listing Presentation

March 10, 2011

I brainstorm with dozens of real estate agents every month. I have sat down with literally hundreds of them over the years. And one of the primary questions I ask them is “Why would I list my home with you?”. I am constantly amazed that over 90% of them give the same exact basic answers. [...]

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What It Takes To Be A Mortgage Expert

February 24, 2011

In the choppy seas of mortgage finance, you need someone who can navigate the ever changing product guidelines, interest rate environment, and understands your individual circumstance. These professional mortgage originators are worth their weight in gold. Most people enter the maze of mortgages every five years or so, and the industry has evolved so much [...]

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